Everything You Need to Know About the Here-to-Stay Creator Economy

Did you know that more than 50 million people around the world consider themselves creators and 60% of the jobs to exist in the near, incoming future have not yet been created yet? This new creator economy is just catching on fire and as even the micro-influencers in their niches realize their value, they are starting to use platforms of Instagram, Tik Tok, Snapchat etc. to create:

• Sponsored content & Advertisements

• Online communities

• Virtual meet-ups

• Digital content sales & product creation (“Merch”)

These are now even various marketing agencies and platforms that help these creators operate like a business and monetize through present and any new created opportunities.

What has caused this new trend? One of the attributions is there is a shift in our culture’s consciousness to operate with more autonomy, the way we spend our time, & be our own boss.

What are the biggest trends right now?

• Influx of Influencer Marketing: When brands are trying to sell products and services, they do not hesitate to bring in big social media stars and movers/shakers because of their conversion rates , multiple cross channel influence, and their consistent communication/contact with the followers the brand may be wanting to reach.

• Rise of Online Communities or Virtual Tribes: These communities allow the content creator to share information that is valuable to their audience and not available elsewhere. The communities can often pay for the content, services, or knowlege but free communities can still bring a sense of belonging, shared values, and engagement that may not be embodied on a daily basis in their physical environment. This is one trend I would keep my eyes on 100%.