Creators Are New-Gen Founders

Content creator economy is something we have all heard about and this industry is only going to boom in the next decade. The creators hold a coveted role in being able to fund their lives through creating the content they want to but as they grow, their role may evolve from being an artist to a founder. Their job encompasses community development, design, brand building, marketing, customer service, digital service/product development and roll-out, all the while creating the high quality, high engagement content that got them noticed in the first place.

With certain social platforms’ Partner Programs and Creator Funds, they make it clear that they value the individuals on their platforms to create businesses or at least monetize from their efforts and creation of content on those channels.

Over the last decade, the paradigm has shifted in that people are realizing they can generate content full time to support themselves instead of treating it as a side hustle after the 9-5 job. This mind-shift means that when these creators do expand in their reach, projects, new product/service rollout, they need to be ready with systems and operations in place to capitalize on the new opportunities to come their way. This could like support in the form of teams, technology, consulting etc. which opens up an entirely new sector of our economy all together.